Evaluation

Evalutation - Lucy Sayers on Prezi

Evaluation Questions

1.IN WHAT WAYS DOES YOUR MUSIC VIDEO USE, DEVELOP OR CHALLENGE THE FORMS AND CONVENTIONS OF MUSIC VIDEO?


2.HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCTAND THE 2 ANCILLARY TEXTS?


3.WHAT HAVE YOU LEARNT FROM YOUR AUDIENCE FEEDBACK?


4.HOW DID YOU USE THE MEDIA TECHNOLOGIES IN THE CONSTRUCTION, RESEARCH, PLANNING AND EVALUATION STAGES?

Audience Feedback Questionaire

In order to gain some feedback for our video we handed out a questionnaire in which we asked 30 people to answer for us. This gave us an insight into what our audience really felt as each answer was anonymous. The people we asked were a mixture of both males and females, all between the ages of 17 - 30.




Overall our feedback was very positive; the only negative response we received was criticism about the voice over at the beginning. Our audience were most pleased with the empathy that they felt for the letter.

Our online video feedback

This is a screen shot of the audience feedback we recieved for our music video after we uploaded it to YouTube. As you can see its all positive feedback, people seemed to enjoy the stop motion aspect of the video. Similarly its described as very "atmospheric" this means that we created a postive atmosphere via our video, this is what we wanted right from the begginnig of production.

Finished Advert

This is our promotional advert for our music video to the song 'Jar of Hearts' by Christina Perri.

Finished Digipak

Here is our final digipak design which we created on the programme, Adobe Fireworks. 

Update 2

At the moment we are currently working towards getting our ancillary products finished ready for our deadline. We are close to finishing the advert. At the moment we are collaging on cardboard by sticking photographs which have been taken of the couple to it in the form of a heart image. We are also experimenting with different font types and colours so we can get the best result possible.  

Final advert idea

This is our final idea for our advert; we have decided to collage a selection of pictures of the boy and girl from our music video, showing different points in their relationship. We stuck these onto a cardboard cut-out of a heart which we will later stick the front cover of our album on, which is a polaroid photograph of the girl in a distraught state. She avoids eye contact with the audience on the front so that her feelings remain unreadable. Similarly the idea is simplistic like our others but it is much more emotive and touching than our previous ones. The collage will consist of both happy and distressed photographs of the couple emphasising how their relationship has gradually deteriorated. The collage makes the advert much more personal than the previous one as it acts as a photo album of their relationship.


Additionally, after researching into Christina Perri’s artwork we noticed that she uses her albums artwork as a method of documenting her relationships, we decided that this was an exciting aspect that we wanted to experience, which is why we decided to use the same method for our products.

Advert idea one - rough mockup

Similarly like our digipak, we decided we wanted to relate our advert to our music video. Our initial idea was to illustrate the literal meaning of ‘Jar of Hearts’ and portray that through image. This would result in our advert being easily recognisable for our audience as people could easily find the link between the song and advert.



The image shows a jar holding a heart; this would be a representation for the woman’s heart in the video being broken. In order to link to the digipak and disc design we would show the heart inside the jar with a little jigsaw shaped piece missing; this would then create a similar meaning to the rest of our ancillary products. It would also enable us to include a recognisable symbol of a heart in order to represent the woman. Additionally we wanted to experiment with the relationship of the two characters in our video, therefore we decided to include a string of polaroid photographs as a timeline, we decided on this because they link to the photographs used on our digipaks, they also would enable our advert to have a much more intense personal feeling than without them. We planned on using a pale colour tone with the advert as we wanted it to be pale and not to bright and excited as we felt this would portray the wrong meaning to our audience.

Overall we decided not to go with this advert idea as it was our initial idea and we hadn’t experimented with other aspects. It also didn’t show the desired amount of emotive meaning that we craved. On the other hand although the literal meaning of the advert would attract our desired audience the advert lacked the emotions.

Disk Design

We thought it would be a good idea to create a design for the discs inside our digipak. The right hand disc is the DVD that would accompany the album on the left side. In order to maintain the theme of romance and love on our ancillary products we decided to use a heart as the main image on both of our discs as it’s a constant reminder of the symbolisms of love that is featured in our music video. To keep the theme of heartbreak evident on our products we decided to show one heart with a jigsaw piece missing from it, this connotes the man stealing a piece of the girls heart. We decided to use the colour red to represent the high level of love she felt for her partner, also the colour represents her heart being full of life unlike the DVD disc which represents the man’s heart. We decided to make this disc black in colour to represent the lifeless and lack of emotion he had towards the girl. Also we see the piece of the girls red heart on his disc; this is a strong representation for her agony that has been caused due to him stealing a piece of her heart. Additionally, using the colours red and black are often signifiers of gambling, therefore using this colour scheme helped us to represent the fact that relationships are a gamble, sometimes they are worth the risk other times there not. Also the colours make each characters identity much clear to our audience as the colours contrast heavily.

Finally font wise we wanted something that looked handwritten and much more personal for discs; this would link to our desired effect of the journal. We thought that this idea would make our meaning come across as emotive as possible as the audience can see it as a way of the girl sharing her painful story.


Overall I thought that the use of hearts as symbols of their relationship links to our song choice being ‘jar of Hearts,’ It may not be a literal representation but it still links to some of the concepts in the song, such as heartbreak, trust and betrayal.

Final idea for digipak

The final idea for our digipak came as a result from our second idea, we really liked the idea of the diary holding the antagonist’s secrets within therefore we decided to stay along the same lines of a journal or scrapbook. As you can see on the rough mock up above we decided to use a long line of photographs of the couple hanging across all three pages of the digipak. The front cover itself consists of a polaroid photograph of the girl with tears and makeup running down her face as she faces away from the camera to avoid making personal eye contact with the receiver.  The photo will be in black and white in order to express the downhearted feel of the album. We decided to use polaroid style photographs in order to make the digipak much more personal, as you will often find polaroid photographs of couples very popular.


The photo will be hanging on a piece of string in the centre frame of the digipak as if they were hanging on a washing line. The string will continue onto the back cover and inside flap, the back cover will show a progression in the couples relationship through photographs which will hang in a sort of passport photograph style. They will show the distance slowly begin to increase in their relationship. The inside flap will show another polaroid photograph of the couple together where they will be shown happy and in love, unlike the other photos which will connote the decline in their relationship.

The inside of our digipak will have the track list and the design for the back of both discs. The track list will be in the centre, we went for our original idea of using the letter as this proves the most effective. Behind the two disks we have a collection of lyrics from Christina Perri which are written on ripped up pieces of paper which we have collaged together. On one side the lyrics are all focused on the loving side of a relationship whereas the other side are more focused on the heartbreak and betrayal of the relationship. Overall we wanted all of these aspects of the digipak to act as a journal for our female character in our video.

Digipak idea 3 - front cover and back

Our third digipak idea was based on traditional fairytales; we thought that this would fit with our videos theme. We wanted our digipak to tell a story just like our music video does therefore, the front cover was going to look like a traditional old style book, for example we would use a serif font to connote a sense of archaic times. For the track list we decided to use roman numerals in order to show the old nature of the book and emphasise the fact it’s outdated just like the love is in our video.

Furthermore, the idea would be based on fairytales so our plan was to make the inside become the pages to the story. We would use a typical fairytale discourse structure to show the story of the romance in our video.

I think the idea itself was very effective, most people think of their first love as their reason to be and therefore a fairytale, this meant that the idea for our digipak was very well suited to represent our video. In the end we decided against using this idea due to time pressures, if we would have had more free time this would have been the idea we would have gone for. The idea itself is very complex and therefore we had no choice but to keep it as an idea.

Digipak idea 2

The second idea we had for our digipak was heavily connected to our created music video for 'Jar of Hearts.' the idea consists on the theme of a sketch book or diary which would have been written by our antagonist character, the female character whose heart is broken by the man she loves. The cover itself consists of just a simplistic ribbon across the front; this represents a lock for the front of the diary, keeping others from getting involved. It could also connote that life can be simple if we keep other people separate from our feelings. We briefly thought about actually having a silk ribbon across the front of the digipak, this would make our album cover interactive and keep it looking attractive at the same time.


We decided to write the track list on a letter which is torn and manhandled, we thought that this would create a strong link between our digipak and our music video as the letter itself is a key aspect in the video as the audience cannot help but feel empathy for it as they watch it travel to reunite lovers. In our video the letter itself is heavily personified as it plays an important role in the narrative for our video.


However though, we decided that the front cover was far too simplistic to advertise Christina Perri who is a new artist and therefore relatively unknown in the UK.

Digipak idea 1

We mocked up this album design after being inspired by Damien Rice and his digipak cover. We collected a number of symbols and representations from the internet and used them to create our own design. The Japanese symbols used all connote the idea of 'love' a key concept in the video. I researched Aboriginal art to get a brief idea of what kind of art work would be suitable to fit our album that we could make our own. In the end we decided to not use this cover as we understood what it meant but wasn’t sure if our audience would without us explaining beforehand, also it doesn’t really link well with our video.

As a group we all liked the idea of using symbols for our digipak as they are simple yet touching, like the meaning behind the song 'Jar of Hearts'. All of Christina Perri' songs are deep with emotion so at first symbols seemed a good way to make the digipak as diverse as the song choice. Later our teacher pointed out to us that it would be difficult for us to maintain the meaning through symbols all over the digipak as there was only so many we could actually use without them being random. Therefore we decided against using symbols.

Digipak Analysis 1,2& 3

Fall out boy


The imagery of this digipak shows that the characters clearly have a relationship; the fact that one is an actual bear and the other is a character in a bear suit shows a connection between the two. ‘Folie a Deux’ is French for ‘a madness shared by two’ this is represented on the cover by the positioning of the characters. Similarly, it also means a rare psychiatric syndrome in which symptoms such as paranoia or delusional belief is passed one from one individual to another. This suggests that the artists have created an album based on the madness of human beings.


This digipak uses very simplistic colours which is a common convention of album covers for the rock-pop genre. The use of very basic colours makes finding the meaning behind the album more difficult and therefore you are much more reliant on pragmatics. I don’t think that the meaning behind the imagery is evident after a first glance. An example of this would be that sometimes simple colours can be a connotation of madness; people tend to associate simplicity with problems with the mind. The colours used on the bears show that they are familiar with each other; it could also suggest they share the same state of mind as each other. Also the name of the album ‘Folie a Deux’ is the same colour as the bear suit, signifying that the album is about them two characters. The band name is in a white font, this could suggest that the artists are attempting to distance themselves away from the madness of the album itself. Additionally, the spine colours are all different; this could suggest an ever changing state of mind is present with this digipak.  


Also, the back cover connotes to the idea of being mad as the characters are shown to be a mirror image of each other, this could be very confusing for the audience. Halls theory of encoding and decoding is evident on this product as it’s up to the audience how they decide to decode the message behind the images.  Also the track names could also represent insanity, for instance some of the song names ‘Headfirst Slide into Cooperstown on a Bad Bet’ uses incorrect grammar choices, and the random capitalisation is a modern discourse structure that is evident on the track list. This could be seen as a representation of the randomness of the characters minds as the album indicates insanity. The track ‘w.a.m.s’ is written in lower case letters whereas the others are all capitalised, this is basically reversing the norm and going against typical conventions of track lists that the fans will be used to.

The colour red seems to be dominating the digipak, this could represent that insanity is about to take over the person who is exposed to the album. Similarly on the albums spine the same font is used that is on the front of the album, this is often a convention of album formats as it enables browsers to easily find the album. 

Nicki Minaj


This digipak visualises the reoccurring motif of the artist. Nicki Minaj is a current and very popular solo singer who is well known for her love of neon bright colours. The colours used on the digipak make it easy for her fans to relate to the album as they can associate the colours used with the colours that are represented with the artist herself. The album is part of the hip hop genre and therefore is aimed at a much different audience than the Fall Out Boy album is. The colour pink is associated with the Nicki Minaj as it’s the colour that she wears most in her videos, it’s also the name of this album, therefore emphasising that pink is her colour and this is her album so if you like it then it’s the kind of music for you, if you can relate to the artists passion for colour.


Everything on the digipak fits with the context and conventions of the artist herself, for instance her clothing is very luxurious and a common reoccurring trend that is associated with the artist. She likes to create her style through visual aspects, for example by wearing extravagant outfits that come across to the audience as being wild and out of control, the message behind this could be, don’t be afraid to be different, be whoever you want to be even if it isn’t the norm.


Mulvey’s theory of male gaze is evident on this digipak as the creator is using the artist’s attractiveness in order to visually draw in the demographic audience which wouldn’t really come across as being part of the target audience in any other aspect.


The simplistic font and text size enables the artist to remain being the centrally anchored image and therefore the sole focus of the digipak and not the lettering or wording. The word ‘pink’ is written in pink colouring to match the connotations of the word, the fact that it is in a separate font could be seen as a way of reminding the audience that the artist is part of this album as pink is associated with Nicki herself. Furthermore, the font is written in a very typical ‘girly’ fashion, it’s very cursive and feminine, some very typical conventions of the artist.


The back of the digipak follows the exact same colour scheme as the front cover, the colour pink again is a big influence over this current record, this makes the album itself obvious to its desired target audience. Her perfectly straight hair and athletic body figure will attract an audience for her appearance as well as her music; this is very similar to other female artists such as Katy Perry and Rihanna. The track list itself is very simple and muted; this keeps the focus on the artist and also adds a sense of innocence the album as the pale colours are all associated with feminism. The record labels and institutions are anchored into the bottom left hand corner so that they are one of the last things the audience sees, this is done so that the focus is on the music and the artist and not the record company its self.

Finally the album has other typical conventions, such as the record company’s details, the record label and a barcode. These discourse markers are found on all albums as they make them easier to be identified it also is a way of advertisement for the record companies as they know that all the fans of the artists are going to see their name on the back, therefore expanding their fan base.


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Arctic Monkeys

 I have looked at digipaks from three different genre types; this one is from the indie genre. The cover itself is very simple and very basic. The only thing that stands out on the cover is the text; the idea behind this is so that it grabs the attention of the fans because it’s so plain. The quote on the front cover is positioned perfectly in the centre of the page so that the audience’s eyes are automatically drawn to that arrangement. The use of bold block capitals contrasts massively with the cream coloured background of the digipak; this makes the quote itself noticeable to an audience member interested in the album.

The back of the digipak is very similar to the front cover; the back is cream with a very similar font style to the front. The album seems to have gone against regular conventions of merchandise by putting the name of the band ‘Arctic Monkeys’ on the back of the album and nowhere on the front. This is evidence of the bands individuality and personality coming out for their fans to see.

The name of the album is ‘suck it and see’, this has been used in order to add a hint of humour to the album for the fans, this again could be some of the artist’s personality coming out. The quote could have some connotations which are not suitable for young audiences; therefore I think that the name of the album makes the target audience much more 16+. The songs on the track list are very simply written, they are in a column, a very typical way or arranging tracks, there is nothing unusual about the layout of them. The column is right in the centre underneath the artists name so that its one of the most obvious things to the audience so that it creates a strong selling point.

The inside of the digipak is one large image which stretches along the two sides; we have used this technique in our own digipak for ‘Love strong’ by Christina Perri. The image is of the band in an open environment, it looks as if they are on a hilltop. There is a distorted, colour grain effect over the image which makes it difficult to get a clear picture of the band members, this technique is intended so that they are not revealing themselves fully to the audience, and this fits with the album being very simplistic. The framing of the band shot is perfect as it’s more to the right hand side; this enables the audience to admire the bands surroundings as well as the artists. The image in the centre is very colourful compared to the front and back which is very neutral, I think that this is a representation for sometimes you have to look for what’s inside of something and not just what’s on the outside as colours come from within. This is just my interpretation for this digipak.

Update

We are now thinking about our auxiliary products; we have decided to do a digipak and a magazine advert promoting the release of the album, we choose this as we already have experience in creating adverts from our previous year.


We looked at Christina Perri’s album cover for inspiration but found that the album design wasn’t really what we were looking for as we didn’t have access to a model who we could take photos of that would allow our album to be as meaningful as hers.

My Chemical Romance Tour Advert Analysis need do

This is an advert which is promoting the comeback tour of My Chemical Romance after their 4 year break. The advert itself is simple yet it’s keeping the audience guessing what the band will be like after their break as their whole image has changed drastically.

The advert is designed to look like a film, this links to the actual videos of the band as they all tell a story of a synthetic world created by MCR. 

 The slogan is bold and therefore impossible not to notice, it also links to the bands cult and artist, because it is suggesting that the consequences don’t matter, therefore encouraging their fans to be like them and become rebellious. The advert is very masculine as the male is taking on a very broad stance; also his facial expressions are very direct and slightly aggressive. I think to fully understand this advert you need to have prior knowledge of the band, this is manipulated by the photographic image.

The dark colours again link the advert to the film genre, for example they are all fairly dark, masculine colours, except the red hair which signifies a drastic change in the lead singer who once wore nothing but all black but now is an explosion of various colours.

 The most noticeable aspect of this advert is the simplicity of the design, the majority of the adverts background is very monochrome, and this contrasts massively with the stance of the artist ‘Gerard Way.’ The use of dark colours has many connotations, one of which being anger. The black background can also be associated with authority; this would link well with the male’s masculine stance.

This advert is very different to other ones that I have analysed; the others are very typical of the artist, such as Rihanna’s being very seductive. This is already expected by the audience before they fully decode the advert.


The use of white text on a black background is a very modern feature of adverts. The most important aspects are very bold and direct for the audience, such as the release date of the album.  The advert stresses the fact the band are rebelling against their norm. The lead singer has a toy laser gun in a holster on his belt, emphasising the childlike manner the band are aiming for.  Contextually knowledge of the band previously will know the members are huge cartoon and comic fans, therefore this video is much based on what they would personally enjoy.

The first videos narrative continues into the bands second video.

                                                

                                  

Madonna Album Advert Analysis

The advert itself is a retro image; this kind of photo shoot was very popular during the 80’s when Madonna was beginning to peak. The advert fulfils an illustrative function, it looks as if Madonna is taking on the shoes of Marilyn Monroe who was a cultural icon in this time era again, and this connects Madonna to Marilyn, emphasising Madonna’s high level status and importance. The fading colours could suggest she is appealing to an older audience, the fact she isn’t using to many bright colours could be due to the fact she’s not in her prime time anymore, so her audience now is very different to what it would have been. All the connotations so far emphasis the old school style Madonna has gone for in this advert.



The main focus of the advert is Madonna, this is because the point of the advert itself is to sell the artist rather than the album, and this is because everybody knows who Madonna is so there is no need to use other kinds of selling techniques as she already has a high status in a cultural aspect. The red lipstick on Madonna brings out the feistiness behind her persona, rather than using a paler colour making her more approachable and softer. This is another connotation of her level of power in music.


The fact the advert is in a train station really suggests that the seller is attempting to place her advert in any busy location because it’s so strong and eye-catching, the busier the location the more people will see it and associate it with Madonna, again selling the artist.

The advert is based on a retro theme; this is shown through the vivacious colours which are used. The advert is very similar to pop art which was extremely popular during the 80’s, therefore this dates the adverts use of photography yet still meets the older target audience as they can relate to the era with personal experience.  The text is covered with brightly coloured paint splodges, I think that this links to the rebellious times in the 80’s, such as the graffiti on streets.  Madonna’s advert also seems fairly faded in the background, the use of darker colours in the background could connote that Madonna is part of older times and is not the prime sensation in the music industry that she once was. This links to the purpose of the poster, to sell her greatest hits, basically its bringing Madonna’s name back into our minds by releasing an album of all her songs which were great in her prime.


The Madonna background consists of a brown colour which acts very similar to old paper. This again dates the advert and relates back to Madonna being part of the older generation of pop. The advert has a dual purpose, one to sell the album but also sell the artist as well. Madonna’s album name is not the main focus of the advert. The artist is, so this suggests that the album and music comes second after Madonna.


The text used is all very small in size, this signifies the lack of importance of the music itself, this contrasts massively with the over the top size image of the artist emphasising her status and importance. It could also be suggesting that the advert doesn’t need large, bold font as the target audience already know Madonna’s songs, therefore they don’t need any reminding of her music. All the text is capitalised which states the significance and importance of the newly released album. The layout itself is very similar to the discourse structure of a newspaper headline, this connotes that Madonna is important and worth telling the world about.


Finally the fact that the album is a greatest hits collection could suggest that Madonna is coming back into the limelight and therefore has to re-establish herself back into the music industry.

Rihanna Tour Advert Analysis

Advert three is a promotional poster that’s using Rihanna as the main focus for a selling technique because everybody can identify her easily. I think that the advert would be found within the majority of female magazines, such as ‘Vogue’. Significantly, the primary colours in this advert are red and pink; we are presented with the alluring smooth complexion of the female subject, and the red feisty appearance of Rihanna’s hair, which is a current iconic image. It is also found on the album covers image on the bottom right of the advert. Comparing the colour scheme of this advert to the colours used on advert 1 where the colours again are still significant, because the shades still illustrates how colour is a signifying element, for instance the use of reds, blues and white, make advert 1 take a cartoon themed effect.



Similarly, the advert use of a typical industrial looking font, a signifier for the advanced western culture we are living in. I think that the spread out letters that spell out ‘Rihanna’ could be seen as a representation of freedom. The ‘twinkling’ effects over Rihanna’s eyes make her look innocent, this adds to the purity of the advert.
Barthes theory would suggest that the semantic meaning of this advert would be to sell an album. He would say we all have a strong relationship with the cultural context of the advert and we all know who Rihanna is, therefore it is the signifiers of the adverts feminine colours, the purity of the female and the artistry of the font that all reinforce to the audience the purpose of the advert and allow the average western audience member to perceive this advert in a way relevant to them, in this case by helping to make the decision to see buy tickets to see Rihanna live on tour.


The advert presents a youthful yet alluring figure; Rihanna is turning around as her back is facing the audience, this could suggest a representation of her inviting the reader to follow her path, in other words buy tickets to see her live. Due to the fact she is making direct eye contact, it’s as if she is personally addressing each individual as they come across the advert. The target audience of this advert is predominantly females who look to Rihanna as a role model; I would expect to see this advert in public locations such as bus stands and inside magazines to reach its desired target audience of females 16 – 30.


The purpose of the advert is to sell tickets to her upcoming tour. The advert contains a variety of signifiers which all give the subject of a seductive status. The advert softly focuses on the photography of Rihanna and the picture itself gives a sense of sensuality and seduction. The advert is very simple, yet still youthful and glamorous. The colours of the advert are presented as a contrast, for example the colours used for the bottom half of the advert are all dark and dull, Rihanna’s hair is the total opposite. This is emphasising the most important part of the advert being Rihanna, the audience would struggle to miss the image whilst they looked at the advert.  


The font size is based upon importance, for example the artists name is in big bold colours, whereas the tiny album promotion in the bottom corner is smaller than any other part of the advert.

Our video

Editing

After we finally finished filming and picture taking, we moved into the final stage of the video, the editing. We have been editing for a few weeks now, due to the still images editing is very time consuming so we have had no choice but to spend a lot of extra hours at college, editing our raw footage. First we uploaded all of our pictures and clips from the camera to the Mac computers, we then added them to Final Cut Express, an advanced software which is a massive step up from the editing programme we used as AS level being iMovie. Final cut is a sophisticated, advancement of software which enables us to edit to the high standards of professionals.



Final Cut Express

After we had uploaded all our footage onto the software, we began timelining our music video together. We had various shots which we trialed and tested in order to find the best order for the letters journey.  

We then began to starting experimenting with various filters and effects to make the different locations of the letter transition smoothly. We wanted the different effects to give our video more edge, but we didn’t want to use too many so that the smoothness was lost.


After watching "We Found Love" by "Rihanna" and seeing the romantic montage of memories at the beginning of the video, we realised how powerful the opening was due to the over voiced narrative. We decided that this would be good a technique to involve in our video, so we went out and shot various romantic shots between two friends "Lucy Brandrick" and "James Mellor". I then read out a voice over which we recorded onto the Macs and overlaid over the montage. After much consideration we decided to change the colours of the montage to black and white to show a difference in time. This linked back to our AS piece where we similarly had flashbacks, again we de-saturated the colour to show time difference, i think this added a lot of effect to our video.

We used "Garage Band" to create a piano melody to play over the flashbacks, but we couldn’t actually find a composed one that we thought fit. In the end we downloaded "Jar of Hearts" piano symphony and used that, we cropped it down using Garage Band and it actually emphasised the theme behind the flashbacks.
 

Once we had filmed the girls journey we integrated the shots onto the timeline, it took us a while to find a suitable order in which they all ran smoothly. Finally we could apply the final touches of editing, we added simple things that had a huge impact on our video, for instance when the man screws up the letter we echoed the sound which made it stand out and made it seem more powerful. We used a lot of slow motion in order to slow down some of our shots, such as when the girl walks through a puddle, the slow motion enabled us to show the water rippling.

Now we have completed our video our main priority is audience feedback, we will upload our video onto websites like "YouTube" and "Facebook" to get some feedback from our viewers. I have tried to upload the video to YouTube during the Christmas holidays but it says we are breeching the artist’s copyright. So when we go back to college I will make another copy and try uploading it again. We will now focus on our CD cover and either our advert or webpage.



Filming process

Due to the fact our first filming process wasnt as straightforward as we hoped for last time, we have now decided to use locations that we know are suitable and to stop any problems arising with actors we have only cast one actress. We have decided to use as many abstract but suitable locations as possible in which the letter will travel through to make the video more entertaining and powerful. Overal the video has taken around 3 weeks to produce, this is because we have had to shot a 4:30min video by only using still photographs, during the editing we will put these photographs all together to show the letters journey. Its a long proces but the end result will be worth it. Sometimes it has taken us around 1 hour to shot enough photos for ten seconds worth of footage.



During the fiming we did have a few problems but no where near as many as with our previous video. The ones we faced were considerebly minor, for example sometimes the wind was stronger than we anticipated therefore it moved the letter out of its previous position meaning it had to be scrapped and we had to start the shots again because one little movement loses the provessionalism of the shot. It was also hard to get the letter to stick to the props we used, such as the letter box where it crawls up and attempts to post itself twice, this shot is one of my favourites as i think its powerful for an audience member to sympathise with the object as it desperatley tries to post itself to the loved on in order to save a romance.