This is an advert which is promoting the comeback tour of My Chemical Romance after their 4 year break. The advert itself is simple yet it’s keeping the audience guessing what the band will be like after their break as their whole image has changed drastically.
The advert is designed to look like a film, this links to the actual videos of the band as they all tell a story of a synthetic world created by MCR.
The slogan is bold and therefore impossible not to notice, it also links to the bands cult and artist, because it is suggesting that the consequences don’t matter, therefore encouraging their fans to be like them and become rebellious. The advert is very masculine as the male is taking on a very broad stance; also his facial expressions are very direct and slightly aggressive. I think to fully understand this advert you need to have prior knowledge of the band, this is manipulated by the photographic image.
The dark colours again link the advert to the film genre, for example they are all fairly dark, masculine colours, except the red hair which signifies a drastic change in the lead singer who once wore nothing but all black but now is an explosion of various colours.
The most noticeable aspect of this advert is the simplicity of the design, the majority of the adverts background is very monochrome, and this contrasts massively with the stance of the artist ‘Gerard Way.’ The use of dark colours has many connotations, one of which being anger. The black background can also be associated with authority; this would link well with the male’s masculine stance.
This advert is very different to other ones that I have analysed; the others are very typical of the artist, such as Rihanna’s being very seductive. This is already expected by the audience before they fully decode the advert.
The use of white text on a black background is a very modern feature of adverts. The most important aspects are very bold and direct for the audience, such as the release date of the album. The advert stresses the fact the band are rebelling against their norm. The lead singer has a toy laser gun in a holster on his belt, emphasising the childlike manner the band are aiming for. Contextually knowledge of the band previously will know the members are huge cartoon and comic fans, therefore this video is much based on what they would personally enjoy.
The first videos narrative continues into the bands second video.
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