We thought it would be a good idea to create a design for the discs inside our digipak. The right hand disc is the DVD that would accompany the album on the left side. In order to maintain the theme of romance and love on our ancillary products we decided to use a heart as the main image on both of our discs as it’s a constant reminder of the symbolisms of love that is featured in our music video. To keep the theme of heartbreak evident on our products we decided to show one heart with a jigsaw piece missing from it, this connotes the man stealing a piece of the girls heart. We decided to use the colour red to represent the high level of love she felt for her partner, also the colour represents her heart being full of life unlike the DVD disc which represents the man’s heart. We decided to make this disc black in colour to represent the lifeless and lack of emotion he had towards the girl. Also we see the piece of the girls red heart on his disc; this is a strong representation for her agony that has been caused due to him stealing a piece of her heart. Additionally, using the colours red and black are often signifiers of gambling, therefore using this colour scheme helped us to represent the fact that relationships are a gamble, sometimes they are worth the risk other times there not. Also the colours make each characters identity much clear to our audience as the colours contrast heavily.
Finally font wise we wanted something that looked handwritten and much more personal for discs; this would link to our desired effect of the journal. We thought that this idea would make our meaning come across as emotive as possible as the audience can see it as a way of the girl sharing her painful story.
Overall I thought that the use of hearts as symbols of their relationship links to our song choice being ‘jar of Hearts,’ It may not be a literal representation but it still links to some of the concepts in the song, such as heartbreak, trust and betrayal.
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