Our third digipak idea was based on traditional fairytales; we thought that this would fit with our videos theme. We wanted our digipak to tell a story just like our music video does therefore, the front cover was going to look like a traditional old style book, for example we would use a serif font to connote a sense of archaic times. For the track list we decided to use roman numerals in order to show the old nature of the book and emphasise the fact it’s outdated just like the love is in our video.
Furthermore, the idea would be based on fairytales so our plan was to make the inside become the pages to the story. We would use a typical fairytale discourse structure to show the story of the romance in our video.
I think the idea itself was very effective, most people think of their first love as their reason to be and therefore a fairytale, this meant that the idea for our digipak was very well suited to represent our video. In the end we decided against using this idea due to time pressures, if we would have had more free time this would have been the idea we would have gone for. The idea itself is very complex and therefore we had no choice but to keep it as an idea.
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