Research into music Institutions

The majority of people in the world today are exposed to some form of music; here i have looked into how music institutions such as YouTube have affected our lives. For instance we no longer watch a video that’s direct from the artist; it’s always broadcasted to us via institutions like MTV or Vevo. These types of web 2.0 sites allow us to here a diverse range of music from all over the world. Due to the globalisation of the internet we get to hear music from parts of the world that we couldn’t 60 years ago.

Facts about YouTube

• Display a variety of user-generated video content such as music videos.

• Media corporations such as Vevo offer some of their material via the site as part of the YouTube partnership program.


• The average YouTube user spends between 15 and 25 minutes a day on the site.


• Began life as a video dating site dubbed “Tune in Hook Up” said to be influenced by HotorNot. The three creators decided not to go that route.


• For the last three years YouTube has pranked its millions of users every April Fool’s Day


• As of February 2011, YouTube has 490 million unique users worldwide per month, who rack up an estimated 92 billion page views each month


• We spend around 2.9 billion hours on YouTube in a month, that’s over 325,000 years.


• YouTube says that on average there are more than 400 tweets per minute containing a YouTube link


• On Facebook over 150 years worth of YouTube videos are watched every single day.




The statistics above are evidence of how much of a influence YouTube has in today’s society. It's an interactive platform and therefore enables people from all over the world to share their opinions and comments about a video.


 Similarly Vevo




• Is a music video website


• The service was launched officially on December 8, 2009


• The videos on VEVO are syndicated across the web.


• VEVO offers music videos from three of the 'big four' major record labels: Universal Music Group, Sony Music Entertainment, and EMI


• There are more than 45,000 videos available on VEVO.


• The concept for VEVO was described as being a Hulu for music videos, with the goal being to attract more high-end advertisers


• To this end VEVO censors the content of some of its videos for language, to make them more acceptable to advertising partners such as McDonald's


• In August 2010, VEVO introduced a free application for the Apple iPhone that allows users to stream videos in the VEVO catalogue and create playlists.









People can access YouTube no matter where they are in the world due to mobile apps; this means people no longer have to have access to computers to view videos on the web. YouTube is also a good website for artists to use as it allows them to find demographics and opinions on their music much easier than browsing other opinionated websites.