After a lot of debate amongst our group we have decided to scrap our first music video attempt and begin a new one totally from new, we are going to change artists from MGMT-KIDS to CHRISTINA PERRI - JAR OF HEARTS. We have made this decision because after we finished filming the "Kids" video we then put all the raw footage on the Macs and began editing, once we had time lined everything the effects and meaning we desired wasn’t present. We attempted the split screen effect in order to show both characters on the screen at the same time but due to the framing of the shots it wasn’t possible to have the Doug the business man on the right (the right side of life) and Dougie the drug abuser on the left, the only way that was possible to do it was to have a little box on the top left and a little one on the bottom right but both boxes were small and surrounded by black therefore the video lost all kinds of effects. We considered removing the split screen parts but then the video didn’t link together as well as it didn’t allow us to show the lives of both characters properly. We also noticed on the larger screen that some of our mise-en-scene didn’t actually fit, for instance it looked very staged as we had attempted to make the drug users house untidy and cluttered which proved difficult with very little props available to mess up the area. Similarly on some of the drug user’s shots there were photographs present in the background of horses and animals, something that we didn’t notice during filming but we couldn’t leave there as they didn’t fit in with his lifestyle at all. After considering and watching everything through we realised we had a lot of footage we needed to re-film, but proved difficult because our actor is in school himself we could only film at weekends where two group members had to work around weekend jobs.
A combination of these issues made us reconsider what kind of video we wanted to produce, we debated changing songs to "Fireflies" by "Owl City" and still keeping the same theme of childhood throughout, but we couldn’t decide on a strong enough narrative and storyline to produce the video to. In the end we went home for the weekend and i heard a song on the internet, "Jar of Hearts" and started brainstorming idea types that would go with such a slow paced love song. On Monday we all choose our favourite idea and formed a new narrative which involves a boy trying to win a girl back. We thought that our new video allowed us the best chance to integrate many challenging shots and get the highest grade possible.
Our new video focuses on the theme of betrayal and heartbreak, compared to our old video which focused on the idea of childhood and postmodernism. Our new narrative relates more to our desired target audience, as heartache is an experienced feeling amongst the majority of young adults, therefore they can relate much easier to the video. On the other hand if they haven’t experienced it they can still understand the meaning through the emotions associated with the video.
Our video begins with a flashback sequence between a male and female character, the scene will show them hugging and holding hands in a field. The use of a flashback helps to establish and depict the happy times their relationship. The flashback sequence is very cliché, but we wanted it this way to emphasise how happy the couple used to be. We decided to use an emotive voice over alongside the piano version of ‘Jar of Hearts’ during the flashback scene. Rihanna’s video for ‘We Found Love’
(http://www.youtube.com/watch?v=tg00YEETFzg&ob=av3e) ihe video inspired us to do this.
This is what our voice over reads, (quoted from Marilyn Monroe)
"I believe that everything happens for a reason.
People change so that you can learn to let go.
Things go wrong so that you can appreciate them when they're right.
You believe lies so that you eventually learn to trust no one but yourself.
Sometimes things fall apart so that better things can all fall together."
We thought that this quote would be suitable alongside our video as it highlights the girl’s feelings at the current time. Also it would enable the audience to fully recognise that the relationship between the two is tough and not as happy as it once was. I think that we showed the audience this through the synchronous music and the visual aspect.
After we see the boy writing a love letter, after a number of failed attempts he screws up the final one and texts her saying “I love you.” This is an inconsiderate and modern way to remind her of his feelings. The letter then opens itself up and begins its journey crawling down the desk and then the stairs into the kitchen where it climbs up the fridge and follows the girl into a photograph of her in the park which then becomes a moving image.
The video shows the girl in a number of varied locations, they are all isolated. We will integrate these shots with the movement of the letter to show both their journeys at the same time. Near the end of our video we will show the letter crawling into the back of a car in which it travels to some cliffs, the girl will be sitting on a rock edge when the letter will crawl up to her, she then reads it and throws it over the edge. The video ends with the girl walking towards the edge of a cliff then it fades to black. We want to end our video on a cliff hanger so it leaves the audience wondering ‘what next?’
Overall i think that changing our video was the best decision that we made as a group.
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